Updated: Feb 13, 2020
Look around you and you will see the effects of graphic design in everything that you see. You are reading this on a well designed website. The business cards you give to your new connections were designed. The app you are using on your phone was designed too. Graphic design is everywhere. How does graphic design impact your business?
Many businesses want to rush to market and do not care about their design assets. They are more concerned with the cost. They will search for designers that will produce their logos and materials for the lowest price. Being concerned with the functionality of the their materials and not how they look and represent their company will cost these businesses more.
Standing out from your competitors is vital. A large percentage of individuals remember what they see far better than what they read or hear. Developing a strong and creative brand ensures that customers remember your brand. A strong visual brand informs potential clients why they should use your company, builds brand loyalty and increases sales. Developing intelligent and creative design solutions is a crucial process when establishing a successful business.
Below is an example of our branding. It is memorable, consistent, impactful and you will instantly recognize the use of imagery, color, and type when viewing our materials. How does graphic design impact your business. Let me tell you that there are far more than six ways design impacts your business. These ways listed below are reasons that help companies develop strong and memorable brands.
FIRST IMPRESSIONS MATTER
A well-crafted graphic design solution provides credibility. A potential customer judges a company based on the visual impression.
PRODUCTIVITY & EFFICIENCY
Poorly designed solutions do not provide clear workflow or navigation while good design solutions provide direction and answer questions.
DESIGN TELLS A STORY
Well designed marketing pieces evoke emotion, they share ideas that cannot be expressed with text alone. Design solutions tell their own story while working in conjunction to support the larger overall story. Design produces all of the elements needed to tell your brand story to your customers in a memorable manner.
GREAT DESIGN PERSUADES
A great design solution will persuade a viewer. It delivers results for companies. For example, a well designed poster evokes the viewer's emotion. An intelligent design solution directs potential clients to take action.
CREATIVITY MEANS A LOT
Competition is fierce. Creativity can help a company make noise and stand out from the crowd. Intelligent graphic design solutions make businesses unique.
Intelligent design solutions create consistent branding. Branding helps a business become memorable and recognizable. Consistency creates professionalism, and professionalism creates brand loyalty for customers.
Great design doesn't just happen. We make it possible. Black Creative Studio will help make your company look great in print and on the web. If you’re interested in a discussing how Black can help your company, contact us to set up a free phone consultation.