Updated: Oct 1, 2020
I was speaking with a potential client recently and they asked me why I should work with your studio over a larger studio. I listened to his question and responded with this list. Now before I dive into the list let me state that there are many reasons to work with a larger studio. I am not a small studio only advocate. Let's face it, some studios are not the right fit for clients. Ultimately, that is what it comes down to. I will save that point for later though.
1. HIGH QUALITY DESIGNS FOR LESS EXPENSE.
You walk into a larger design studio and are greeted at the front desk by a smiling face. The lobby is nice and has artwork on the walls along with high ceilings. The space is impressive. Well guess what, it is expensive. Who do you think is paying for the space? You guessed it; you are. Large agencies have large overhead. They must pass the cost of operating a large studio along to their clients. A small studio has lower overhead. That ultimately means you are going to save money.
The quality of a small studio compared to a large studio is meaningless. You should research a studio before you contact them. A quality studio will have samples of their work online. If you would like to see more, they should provide more samples when you contact them. There is nothing wrong with asking a studio to see their work. I like to showcase my work and I do not have a problem showing potential clients more samples. If you run into a studio that doesn't want to show other examples of their work stop talking to them, but that is another topic for another day.
2. SMALL STUDIOS ARE NIMBLE.
Speed is essential. A small studio will make decisions with minimal meetings making them more flexible to work with. The whole process of development and revisions happens faster when speaking with one person compared to having to work with a large group of designers, creative directors, and account managers because everyone has a part in the project. This drives up the cost too.
3. A CLEAR UNDERSTANDING OF THE CLIENT'S NEEDS.
A small studio provides the same services as a large studio. For example, I am a graphic designer, but I develop brands, design for the web and digital devices, create retail packaging, design point of sale graphics and basic marketing. These skills are essential to the development of your brand. A small studio has one person who knows how to make all these different aspects work together in order to create your brand. This clear point of contact helps get the results you need in on time and on budget.
4. DIRECT COMMUNICATION WITH YOUR DESIGNER.
I built my studio on this principle. I want the client to be in direct contact with the designer. This allows you to talk with the only person who has control over the whole process of your project. The results will be quicker turnaround time and keeping the project on time and budget. Direct communication with the designer also ensures great customer service.
5. YOU ARE THE MOST IMPORTANT CLIENT.
With great customer service comes a feeling of importance. I work on multiple projects on a given day but if a client calls me, I answer the phone. I had a client tell me “I feel like my company is you’re most important client”. That is the point! I want every client to feel that way because I am building a relationship with them. I do not want the one-off projects. I want to play a key role in the development of your brand. I want the client to think of me as an extension of their creative department or if they don't have one as an extension of their company. A small company will never get that same treatment at a large design studio. They are simply another client among the list of clients. I want you to feel as if your project matters and the success of your company matters. To be honest, it does.
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