You are your own worst enemy. You might not realize it but these three common mistakes will end up sabotaging your growth. These are not mistakes that are only made by small brands. Established brands with large budgets can make catastrophic branding failures. Many business owners don't realize the importance and impact that good branding will make on their business. So let's jump into this subject.
1. NOT DEFINING YOUR BRAND STRATEGY.
You decided to start your own business. Great, but what is the vision of your business? Your brand strategy should support your business goals. The first thing to do is find the purpose behind what your business does. What is the reason for the brand to exist. There is a greater reason than just making money. Defining your brand strategy will help your brand come to light. It will be easier to develop the identity of your brand, unite your internal team, and it will help foster connections with your audience.
2. STARTING WITH A CHEAP BRAND IDENTITY.
Your brand identity is crucial to your success. Just because you are working with a small budget doesn't mean you need to go to a discount website designer or use some online logo creation tool. The problem with using one of those options is that you will often get some stock image or a series of junk forced to work with each other. I will be honest, the best designed logo will not attract customers if the overall identity is not connected. Having a nice logo paired with poor imagery or typography will not benefit your brand. Your audience will not make eye contact with your product or service. Impressions matter and when you opt for the cheap solution you will end up having to spend more money repairing the brand's image.
3. NOT CONNECTING WITH YOUR TARGET AUDIENCE.
Connecting with the right audience is crucial for the success of a brand. You need to know where your target audience is, what they do, how old they are, how much money they earn, and what are their needs. Trust me your competition knows the answers to these questions. Working with a brand strategist can help you answer these questions and pinpoint the reason why your brand isn't resonating with your audience.
The point is to not cut corners or solve your branding solution on your own. You are very capable of running your own business and becoming successful because you are an expert at what you do. Surrounding yourself with other experts will help your brand succeed.